Purest of the Pure
PAI Avocado & Jojoba Hydrating Day Cream (30ml - £18)
Sarah Brown launched Pai in 2007. Her goal: ‘to create the cleanest plant-based skincare on the market, with a range of products formulated for people with very sensitive skin.’ All products within this range are certified organic and contain none of the irritating, dubious and downright dangerous ingredients that can turn up in less scrupulous ranges under the banner of ‘natural’.
I pump three jets of the attractive yellow coloured lotion on to my palms and gently close my hands together as if I was about to say a prayer. I cup my hands under my jaw and press the moisturiser into my skin releasing the fresh bright scent of lemon into my senses. I press the lotion over the rest of my face in same way, the heels of my hands resting under my cheeks bones. This is just the most gentle and effective moisturiser. My skin, which is slightly sensitive and liable to feeling a little ‘tight’ after I wash with water, absorbs the lotion effortlessly and immediately. There is no residue, no oily feeling and certainly no sensitivity after using this product.
My skin is glowing and looks good enough to leave naked although I have applied makeup on top of this product without compromising the effectiveness of the foundation. The effects of this amazing moisturiser last and last. My skin stays soft and supple the whole day long. A couple of tiny dry patches I had on my face have completely disappeared since I have been using this excellent product. My skin tone is even and my complexion healthy and fresh.
Iris’s verdict: Value **** Quality **** Packaging *** Experience ***
PAI Avocado & Jojoba Hydrating Day Cream ingredients: purified water, avocado oil*, jojoba oil*, coconut & corn derived emulsifier, thistle oil*, shea butter*, natural vitamin e, vegetable glycerine, borage oil*, sunflower oil*, rose geranium oil*, jasmine essential oil*, corn extract, basil extract, natural lactic acid derived from sugar beet , may chang oil*
